Vernon Winter Carnival

What are the Carnival’s top three goals over the next three years?

Drawing on Lesia’s UX degree and web design experience, we’ll establish what the website needs to accomplish for your organization, your visitors and your staff. With those priorities clear, we’ll review the existing website and its reported collection of 180+ pages and PDFs to identify the information worth bringing forward.

• A focused discussion about your goals, audiences and current frustrations.
• A review of the content and features needed to support those goals.
• Recommendations for a simpler website structure and practical event-management setup.
• Identification of important existing URLs that need appropriate replacement destinations.

The result will be a clear direction for the new website and an agreed selection of content to retain or refresh. Older material that no longer supports the Carnival’s needs can be left behind, with relevant redirects implemented where appropriate. This scope focuses on decisions that support the rebuild, rather than an exhaustive historical archive or document-by-document report.

Create a welcoming, mobile-friendly website that captures the Carnival’s personality and helps visitors find what matters. The design will provide clear pathways to events, participation opportunities and essential information. We’ll develop the navigation during discovery, based on the goals we establish together.

Consistent layouts, readable text and clear calls to action will help the website feel cohesive and easy to use across phones, tablets and desktop screens.

Integrate and style Timely to make the Carnival’s program easier to browse and maintain.

• Clear event listings and mobile-friendly presentation.
• Useful browsing and filtering options.
• Consistent dates, locations, descriptions and booking links.
• Clear presentation of free, paid and externally ticketed events.
• Reusable event structures that staff can update each year.

We’ll select the appropriate configuration during discovery.

Configure the selected ticketing and form tools so visitors can take the next step easily. We’ll connect the agreed services, check their presentation within the website and test the integrations from a user’s perspective—including finding an event, following its booking process and submitting a form.

The scope includes standard form setup or supported integrations, confirmation messages and checks that submissions reach the appropriate staff member.

Your staff should feel comfortable keeping the website current without needing a designer for every change. We’ll build reusable layouts and provide practical guidance for updating text, images, sponsor information, application details and event content.

Training will focus on the tasks your team performs most often, including preparing for a new Carnival season and removing outdated information. The design will use clear layouts and readable content. An optional accessibility tool from accessiBe can also be considered at an additional cost, without treating it as a guarantee of full-site accessibility.

The emphasis will be on serving your community and supporting the Carnival’s goals, with a sensible level of search preservation during the rebuild.

• Page-specific meta descriptions.
• Alternative text for supplied images.
• Agreed URL redirects to relevant replacement content, where supported.

We’ll also check mobile layouts, navigation, forms and event integrations before launch.